Yūma NaitōGraphic Designer
TITLE:Space XSPECIAL THANKS:Gerardo Herrea
BRIEF:The new identity system is called “X-Planet System.” It is a flexible identity system that has true value and stories behind the company in a unique way. The overlapping shapes of the main mark represent connectivity, reliability, and strength; also the stripes show speed, direction, exploration, and seven continents on the Earth. X-Planet creates exclusive and memorable experiences for people. I've created this Identity so that SpaceX can have their original graphic language. The secondary marks have their meanings and work as product logos, graphics icons such as an arrow, a heart, and a rocket. They are used for apps, interactive posters, installations and any other mediums launched by SpaceX. Also, four-leaf clover has become a regular item on SpaceX’s flight ever since the company’s first successful rocket launch in 2008. So I have created X-clover for the Luck to enhance the company's culture and stories. SpaceX will open a new identity launch party at California Science Center in Los Angeles. The campaign posters and installations are sequential which people can interact and have new experiences with the X-Planet system.